The UL Verification Mark builds trust, helps communicate the accuracy of marketing claims and elevates brands in the market. While the globally recognized UL Certification Mark indicates that a product meets certain safety standards, the UL Verification Mark indicates that a manufacturer’s marketing claim has been verified by a trusted third party.
By leveraging our science background and respected brand, we test and verify both industry-wide and one-of-a-kind marketing claims that help brands gain customers and, more importantly, build trust. Customers face a barrage of claims when sourcing and purchasing products and it can be difficult for them to determine which claims are accurate. The UL Verification Mark will help and here’s an example of how:
COMPANY: Garvin Industries, manufacturer of electrical, low voltage and lighting products
PRODUCT: Octagon and weatherproof fan boxes used for mounting fans and other fixtures
UL VERIFIED MARK CLAIM ISSUED: January 13, 2017 – Fan boxes achieved a 250 lb. static load rating, above the rated load of the UL 514A 12.14.1 Standard minimum requirement:
o Octagon Fan Boxes: 54151-FANNB & 54171-FANNB; 54151-FAN & 54171-FAN
o Weatherproof Fan Rated Boxes: 54151-FANNBWP & 54171-FANNBWP; 54151-FANWP & 54171-FANWP
BENEFIT: UL Verification Mark enables Garvin Industries to differentiate their product in the marketplace by evoking a deeper sense of trust and reliability with purchasers
“Our collaboration with UL for over 120 years has helped to ensure the acceptance of our brand globally. As we both share a commitment to quality and safety in electrical manufacturing, this UL verified mark will now enable us to substantiate the actual static load rating of our fan boxes – giving our customers increased confidence,” states Bart Garvin, president of Garvin Industries.
“UL understands the importance of standing out from the crowd, and UL Verification is our way of helping brands maintain credibility and help purchasers discern accurate marketing claims. So, customers of Garvin Industries’ fan boxes can have peace of mind because the third-party UL Verification Mark provides confidence that it will deliver on the claim,” states Jeff Smidt, vice president & general manager of UL’s Energy and Power Technologies division.
The UL Verification Mark builds trust, helps communicate the accuracy of marketing claims and elevates brands in the market. Click here to learn more about how the UL Verification Mark can add credibility to claims associated with products, systems, processes, facilities and more.